Inspect the background
Explore the work, education, circumstances, and personality behind each juror’s perspective.
FROM ONE ZIP CODE TO 100 COMPLETE JURORS
Build your jury.
Know who they are.
Enter the case ZIP code to generate 100 locally aligned Synthros jurors. Each combines a Census-based demographic foundation with an individual life, personality, beliefs, biases, media habits, local context, cognition, and memory. Explore every profile, then select the jury for your case.
Generate 100 jurors by U.S. ZIP code · Inspect every persona · Select the jury for your caseHow the personas work ↗
WHAT CARRIES INTO A RUN
Persistent identities.
Questions you can follow.
Each Synthros juror brings an established identity into your case. Explore the life behind the response, follow the discussion, and return to the same perspective as you refine your presentation.
Follow the discussion
Each juror responds separately before reviewing the initial perspectives from the rest of the panel.
Return to the same panel
Keep your panel when testing a variation, then compare the questions and reasoning across your presentations.
SIX EXAMPLES · YOUR CASE STARTS WITH 100
Every juror arrives
with a life.
These six jurors show the depth inside a Synthros persona. For your case, enter a five-digit U.S. ZIP code and generate 100 new, locally aligned jurors—each with a portrait, individual history, personality, beliefs, biases, information habits, context, cognition, and memory.
See what makes a Synthros juror different ↗BUILD YOUR CASE-SPECIFIC JURY POOL
One ZIP code.
One hundred distinct perspectives.
Generate the pool, inspect every juror, and choose the people you want in a focus group, deliberation, interview, or presentation test. The pool stays with that case so you can return to the same identities as your strategy develops.
Build your jury ↗